Magic merchandise

Through the years, several non-game related products have been officially released with a Magic theme, commercially exploiting the popularity of the brand.

Apparel (clothing)[ | ]

ASL Apparel was one of the earliest companies to license Magic images for use on shirts and caps. The first T-shirts (Armageddon Clock, Vesuvan Doppelganger and Nightmare) were printed in 1994, and more appeared in 1995.^[1]^[2] The first official shirts released by Wizards of the Coast were made available by ASL Apparel in conjunction with the release of Tempest in 1997.^[3]^[4] A new line was made available by Swagdog.com at the time of the Scars of Mirrodin block.^[5] In 2012, Mighty Fine took over with a line that included Planeswalkers and loyalty symbols.^[6]^[7] A wide range of Magic T-shirts have been produced.^[8]

In 2009 Wizards of the Coast partnered with RYZ to see Magic themed artwork on shirts, hats and even shoes.^[9]^[10]^[11]

In 2012, Red Monkey made several Magic-themed, hand-built leather accessories. Inspired by the rugged, lived-in character of vintage western wear and classic American motorcycle leathers, these were designed to break-in and get better with age.^[6]

In 2018, Wizards of the Coast launched an official Magic merchandise range with Zavvi in Europe.^[12]

In 2019, Wild Bangarang, a UK shop for geek and gamer apparel released a line of Magic inspired clothing, including painted yoga pants and dresses.^[13]

In 2020, Brain Dead, a group of fashion designers with a love for Magic, announced their debut collaboration. Brain Dead is a creative collective of artists and designers from around the world. With its disruptive, graphic-led approach, the brand takes its cues from post-punk, underground comics, skateboarding, and the spirit of subculture as a whole. The Magic collection includes tees, long sleeves, hats, a line of tote bags as well as a custom suit.^[14]

In 2023, Ultra•PRO sold Magic: The Baseballing Gatewatch jerseys. In the same year, a collab with Stance resulted in Magic themed socks and a special promo (Winged Boots).^[15]^[16]

Art, posters, and prints[ | ]

In 1993, just after the Beta release, a photographic quality set of posters titled "The Magic Card Catalog" was sold by a small group called the Charity Fellowship based in New York. WotC gave permission to the set, making it very likely the first licensed Magic product. Shortly thereafter, though, permission was retracted, probably due to the potential for the posters to be used in counterfeiting.

In some instances, posters with art related to certain sets were released (e.g. (Urza's Saga, Champions of Kamigawa).^[17]

In 2005, collectors and connoisseurs of fantasy art were be able to buy full-size, high-quality Magic art as part of the Limited Edition Collection (a.o. Shivan Dragon, Viridian Shaman).^[18] Both the canvas and print pieces were hand-signed and hand-numbered by the individual artists.

Bags and backpacks[ | ]

Magic logo backpack
Jesters Cap backpack and deck holder set
Magic Scholarship Series backpack

Bean bag chair[ | ]

In 2023, Lovesac offered a The Gathering MovieSac with a print of Unlimited cards, and a ONE booster box as an extra, for $975.00.^[19]

Beverage containers[ | ]

Several promotional tumbler cups were released during the early years of Magic:

Unlimited (Brownish Gold - Black Lotus and Chaos Orb)
Arabian Nights (Purple - Juzám Djinn and Guardian Beast)
Antiquities (White - Clockwork Avian and Yawgmoth Demon)
Legends (Blue - Mirror Universe and Spirit Link)
The Dark (Brown - Leviathan and Fire Drake)
Fallen Empires (Dark Red - Order of Ebon Hand and Goblin War Drums)
Homelands (Green - Spectral Bears and Baron Sengir)
Alliances (Deep Blue - Force of Will and Goblin Berserkers)
WOTC (Black and Stars with WOTC Logo). Only available for WOTC Employees.

In more recent times, Zazzle let you create a variety of branded products with images supplied by Wizards of the Coast.^[6]

Blankets[ | ]

In 2020, Hot Topic sold a 45" x 60" polyester throw blanket. "Gathering with your friends to play Magic: The Gathering? Stay warm with this super soft and cuddly throw blanket. Features a design inspired by the back face of a card with the color wheel." In 2021, Gabby Store released MTG Sherpa blankets with several different card faces.

Calendars[ | ]

Several calendars have been produced, featuring art from the sets. The first came out in the fall of 1994.^[1] For 1997, two calendars were created by Workman Publishing.^[20] The first was a hanging calendar in which a different artist re-interpreted a classic Magic character each month. John Bolton illustrated Baron Sengir, the Serra Angel was envisioned by Rebecca Guay and the Hurloon Minotaur was reexamined by Anson Maddocks. The second was a page-a-day calendar with each day providing a full color piece of Magic art, complete with strategy tips, card backgrounds, snippets about Dominia, comments from artists and Magic trivia.^[21] Workman Publishing also published a calendar with alternate art for 1998.

Chroma-Cells[ | ]

In January 1999 Wizards of the Coast and Simitar Entertainment, Inc. offered Chroma-Cells that brought the sharp, vivid colors of animation cells to the world of Magic. These limited-edition cells came matted with a collector seal and fit in an 8 by 10-inch frame. Each cell was printed in 5000 copies. They retailed for $14.98. Featured were Black Lotus, Avenging Angel, Rathi Dragon and Hammer of Bogardan.

Clocks[ | ]

Several Clocks featuring Magic art were released:

Blacker Lotus French Promotional 1998 clock
Duels of the Planeswalkers Promotional clock
Time Spiral Backwards Promo Promotional clock (2006)
Return to Ravnica clock with five interchangeable faces featuring the five Return to Ravnica Guilds (2012)
Gatecrash clock with five interchangeable faces featuring the five Gatecrash Guilds (2013)
Jace Digital LED Countdown Clock Timer with remote controller

Collector coins[ | ]

Magic: the Gathering Collector Coins was a series of collectible silver Niue dollar coins produced by Wizards of the Coast in collaboration with New Zealand Mint. Each coin is a one-ounce 0.999 silver coin featuring iconic Magic art.^[22] The back features the Niue Head of State, Queen Elizabeth II. Each coin was packaged in a display case and came with an individually numbered certificate of authenticity.^[23]

Jace, the Mind Sculptor, by Jason Chan (2014).
Liliana, the Last Hope, by Anna Steinbauer (2018).^[24]

In December 2023, IconMint released the Magic: The Gathering Alpha Black Lotus 2 Oz Silver Coin.^[25] Officially licensed by Wizards of the Coast and limited to 499 pieces, this coin features the iconic Black Lotus artwork by Chris Rush, symbolizing power and rarity. The reverse side is detailed with the words 'Alpha Edition,' the set symbol, the 5 colors of the Magic color pie, the date, the Samoan Coat of Arms, the official Magic: The Gathering logo, and the words "adventurous", "heroic", "boundless", "courageous", "powerful", and "otherworldly". The coin is presented in a black wooden box, adorned with the symbols of the five mana types and the classic Magic logo. It comes with a numbered certificate of authenticity, highlighting its rarity and value as a collector's item for both Magic enthusiasts and coin collectors. The coin legal tender in Samoa, worth $5.^[26] The coin was sold for $299.95.

Figurines and action figures[ | ]

Main article: Magic figures

Food and drinks[ | ]

Magical Jones Soda[ | ]

In 2009 Magic-themed drinks were made by Jones Soda, featuring the Lorwyn 5 planeswalkers. A twelve-pack Magical Jones Soda contained two bottles of Elixir of Purity (Cream Soda), Necromancer's Tonic (Root Beer), Beast Brew (Green Apple), and three bottles of Illusion Infusion (Blue Bubblegum), and Purifying Fire (Fruit Punch).^[27]

The twelve-pack contains two bottles of Elixir of Purity (Cream Soda), Necromancer's Tonic (Root Beer), Beast Brew (Green Apple), and three bottles of Illusion Infusion (Blue Bubblegum), and Purifying Fire (Fruit Punch). Exciting! And also tasty!

Hot Pockets[ | ]

In February 2023, a series of MTG Arena-branded Hot Pockets (an American brand of microwaveable turnovers generally containing one or more types of cheese, meat, or vegetables) was released by Nestlé.^[28] These came with codes for up to five in-game rewards (a preconstructed theme deck, a Vivien Reid Avatar, sleeves and experience points).^[29] The flavors were Meatball & Mozzarella (Gideon Jura), Philly Steak & Cheese (Jace Beleren), Pepperoni Pizza (Chandra Nalaar), and Ham & Cheddar (Vivien Reid).^[30]^[31]

Cheez-it[ | ]

To celebrate the 30th anniversary of Magic The Gathering in July 2023, Kellogg's released a limited edition "Magic The Gathering bundle" with two limited edition Cheez-It boxes. Each contained Cheez-it Original baked cheese crackers. The design of the first box incorporated elements of the original Limited Edition booster pack, as well as the Fifth Edition expert-level logo. The second box featured Teferi Akosa and the planeswalker symbol.

IHOP[ | ]

In September 2023, IHOP announced that the International Bank of Pancakes was teaming up with Wizards of the Coast to offer a Magic-inspired menu that featured five specially themed pancakes.^[32]

Ajani’s Purr-fect Pancakes: Five classic original buttermilk pancakes to keep the Multiverse at peace.
Jace’s Illusion-Berry Pancakes: Four double blueberry pancakes specially conjured for magic lovers.
Liliana’s Chocolate Corruption Pancakes: Four chocolate pancakes filled with chocolate chips and drizzled with chocolate syrup – hard to resist for mere mortals.
Chandra’s Pyroblast Pancakes: Four banana-filled pancakes topped with fiery red strawberries, more bananas and strawberry syrup. Eat with haste.
Vivien’s Heroic Protein Pancakes: Four protein-packed pancakes made with a combination of rolled oats, whole grain, rye, barley, flax, and chia, plus 37 grams of protein, all topped with whipped real butter. These pancakes are in tune with nature and in tune with your stomach.

IHOP rewards program members could redeem their PanCoins for codes that were good for 2,000 XP in Magic: The Gathering Arena. The company also sponsored MagicCon Las Vegas, with the brand name showing up on sleeves and tokens.

Frisbees[ | ]

Fling Promotions produced pop-up frisbees and pouches, as a Time Spiral promotional item.

Gamer pouches[ | ]

In 2022, Ultra•PRO started releasing officially licensed gamer pouches, for dice, coins, or other small gaming accessories. They feature a zippered inner compartment and are made of soft, plush material. A carabiner attachment hook lets you clip your MTG gamer pouch for adventures on the go.

iPhone cases[ | ]

The firm Incipio, an innovative mobile accessory maker, made a number of iPhone cases for Magic.^[6]

Jewelry[ | ]

In 2007 five extremely rare pieces of jewelry were produced to resemble the iconic Moxen, the Magic: The Gathering The Jewels Series Mox Necklace Set. Each piece comes in a display box that has the corresponding Mox's art printed on the front.^[33]

in 2022, RockLove Jewelry released a series of Magic products licensed by Wizards of the Coast in precious metals. These included: a silver Black Lotus miniature card, a Black Lotus signet ring, Black Lotus crystal necklace, crystal ring and crystal earrings. Also featured were a Mox Diamond necklace, Sensei's Divining Top necklace, Mana Vault necklace, Black Vise necklace and necklace and rings with the color wheel.^[34]

Jigsaw puzzles[ | ]

Main article: Jigsaw puzzle

Magnets[ | ]

Magic themed magnets were released by Wizards of the Coast in 1997, 2001-2002 and 2005.^[35]

WOTC Customer Service Help Line 199?
MTG 1997 World Championships ESPN2 1997
Junior Super Series special Magic-themed sets of words that could be used with Magnetic Poetry.2001-02
Guilds of Ravnica Magnets 2005 (4 different)
Guildpact Magnets 2006 (3 different)
Dissension Magnets 2006 (3 different)

Mousepads[ | ]

Main article: mousepad

Oracle deck[ | ]

Main article: The Magic: The Gathering Oracle Deck

Phone cards[ | ]

During 2002, Wizards and MCI released a few phone cards bearing Magic artwork. The cards were available primarily at premier stores, and had came 30-, 60-, and 100-minute increments.^[36]

Playmats[ | ]

Main article: playmat

Plushes[ | ]

In 2020, Kidrobot sold "Phunny" plushes of Ajani, Chandra, Bolas and Garruk.

Poker decks[ | ]

Main article: poker deck

Postcards[ | ]

Magic: The Gathering Postcard Set: Masterworks of Magic Art: Postcards. Released on December 6, 2022 by Clarkson Potter for $22.00. "This ultimate collector’s set is a must-have for players around the world, with 100 postcards each featuring a unique piece of iconic art from the foundational trading card game that started it all, Magic: The Gathering."^[37]

"As a celebration of the vast and influential history of Magic: The Gathering, this collection of 100 postcards features one hundred unique illustrations instantly recognizable by fans. To help commemorate the world’s first and most expansive trading card game, almost thirty years in the making, this set of postcards captures beloved images — old and new — and adds inspiration and flare to any player’s collection."

Relief Sculptures[ | ]

In 2023, Gatherers' Tavern released a cold cast porcelain crafted Black Lotus Relief Sculpture in a Limited Edition of individually numbered 5000 pieces. Each piece is individually hand sculpted and hand painted. Dimensions: 20.6 CM x 17.6 CM x 7.8 CM. Weight: 1.5 KG.

Shoes[ | ]

2020 saw the release of limited-edition glow-in-the dark K-Swiss Jace sneakers.^[38]^[39]

Snowboards and skateboards[ | ]

Magic Snowboards featuring artwork were used by K2 and Ride Snowboard Pro Team members and were available at retail in Summer 2003.^[40]

Watches[ | ]

In the early days of Magic: The Gathering, a watch was designed with a fire themed band and the face containing artwork from the Nightmare card as featured in Alpha set. In the same series a design with Hymn to Tourach was released.

In 2020, SuperGroupies announced a 12-item lineup featuring exclusive watches and bags inspired by Planeswalkers and the 5 colors of mana.^[41] All items were designed with style and practicality in mind as pragmatic accessories for real life and actual gameplay.

In 2023, Meister Watches and Magic joined forces to create the official "Magic: The Gathering 30th Anniversary" watch.

MTGMerch.com[ | ]

By October 2012, Wizards of the Coast exploited their own merchandise on MTGmerch.com. These included T-shirts with guild symbols,^[42] caps,^[43] hoodies,^[44] key-chains,^[45] pins ^[46] IPhone-cases and Fblthp Plushes.

The site went off-line in July 2016.