Wizards of the Coast

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Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with Magic: The Gathering in the mid-1990s. Today they publish board games, collectible card games and role-playing games. Currently they are a subsidiary of Hasbro.

History[edit | edit source]

Wizards of the Coast was founded by Peter Adkison and four friends in 1990 just outside of Seattle, Washington, and their headquarters is still in the nearby city of Renton. [1] [2] Original founders were also Rich Kaalaas, who made Magic’s first logo, Jay Hayes, Ken McGlothlen and Steve Conard. When the company first started, it was located in Adkison’s basement, and everybody still had a day job. [3] Originally the company only published role-playing games such as the third edition of Talislanta and their own The Primal Order. The release of The Primal Order brought legal trouble with Palladium Books suing for references to their game and system.[4] The suit was settled in 1993 by Wizards paying an undisclosed sum to Palladium and agreeing not to mention their products again.[5]

However, it made its indelible mark when at Gen Con in August 1993 when the company debuted Richard Garfield's trading card game Magic: The Gathering [6] under the shell company Garfield Games to shelter it from the legal battle with Palladium. The success of Magic generated revenue that carried the company out of the original basement headquarters and into its own offices.

In 1994, they expanded their role-playing game line by buying SLA Industries from Nightfall Games and Ars Magica from White Wolf, Inc. In 1995 they released Everway and then closed their roleplaying game product line with Peter Adkison explaining that they were doing a disservice to the games with lack of support and had lost money on all of their roleplaying game products.[5][7] [8]

In 1997, Wizards of the Coast was granted U.S. Patent 5662332 on trading card games [5], followed by the purchase of TSR, Inc., the cash-strapped makers of Dungeons & Dragons. Many of the creative and professional staff of TSR relocated from Wisconsin to the Renton area, and Wizards re-hired many game designers who had been laid off during the troubled last years of TSR. TSR was used as a brand name for a while, then retired. Wizards of the Coast allowed the TSR trademarks to expire. The game and toy giant Hasbro bought Wizards of the Coast in September 1999. Between 1997 and 1999, they spun off several well-loved but poorly-selling campaign settings (most notably Planescape, Dark Sun and Spelljammer) to fan groups, focusing their business primarily on the profitable Greyhawk and Forgotten Realms lines.

In July 1997, Wizards of the Coast also acquired Five Rings Publishing.

In 1998, Wizard of the Coast introduced "The ARC System", a TCG system developed for new players. WoTC produced three games using the ARC system, and each of them was compatible with the others: C-23, Hercules: The Legendary Journeys and Xena: Warrior Princess.

From 1999 on, Wizards of the Coast published the highly successful Pokémon Trading Card Game for a number of years before Nintendo took back control.

In the same year, WotC acquired The Game Keep, Inc., one of the largest retail games chains in the United Stats. The following years, they ran their chain of gaming retail stores under the names "The Game Keeper" and "Wizards of the Coast," including their flagship gaming center on the Ave in Seattle. [9] The gaming center was closed by March of 2001 [4] and eventually Wizards announced in December 2003 that it would close all stores in order to concentrate on game design. The stores were closed in the spring of 2004.

The game and toy giant Hasbro bought Wizards of the Coast in September 1999, for about US$325 million.[10] In January 2001 Peter Adkison resigned and Hasbro incoporated the company fully into its games division.[11]

In 2002 Wizards was rocked by a scandal concerning improper purchasing practices and the falsifying of expense reports, which led to the firing of a Senior Vice President. CEO Vince Caluori was replaced Chuck Huebner. [12]

In October 2005 the company moved from its old headquarters (1801 Lind Ave SW) in Renton, Washington to new offices located across the street (1600 Lind Ave. SW).

In early 2006, Wizards of the Coast filed a lawsuit against Daron Rutter, an operator of the MTG Salvation website. [13] The lawsuit accused Rutter of engaging in copyright infringement, contributory copyright infringement, trade secret violation, unjust enrichment, and breach of contract. The charges stemmed from Rutter publicly posting confidential prototypes for upcoming Magic: The Gathering card sets to his website. Wizards of the Coast attempted to obtain summary judgment.[14] The case was settled out of court, and the terms of the settlement have been sealed.[15]

As of April 11, 2016 Chris Cocks replaced Greg Leeds as President and CEO of Wizards of the Coast. [16]

Web community[edit | edit source]

Wizards has one of the most vocal online communities. [17] Its members' posts on "magicthegathering.com" sub-forum has made Wizards change some of their online employees, contents of articles and even the content of the website.

Wizards of the Coast Dungeons & Dragons game designers have also been known to visit the D20 Character Optimization Board to get information on how character classes have been used, and which ones are considered too powerful.

Wizards Community members have the privileges to:

  • Contribute to "You Make the Card!" project where members create cards of their own that show up in Magic: The Gathering sets.
  • Contribute to "Select Xth Edition" where members present their votes publicly for cards they like to see in Core Sets.

Members run an annual "Urza Awards" competition to recognize the contributions of noteworthy users. Forum moderators also organize "UnCon", Unconventional Convention. Special guests (WotC employees, Artists and Writers) also appear in WotC's "Live Chat'"

Customer service[edit | edit source]

Japanese Game Support[edit | edit source]

Phone Support:
9am–6pm (Japan Time)
Toll-Free Local Number:
Japan: 03+44774637
Email Support: JP-support@wizards.com

Latin America Game Support[edit | edit source]

Phone Support:
9am–6pm (Central Time)
Toll-Free Local Number:
Argentina: 0+351 587 0167
Brazil: 0+1147002251
Chile: 0+223937020
Colombia: 0+14192639
Mexico: 01+5547380419
Email Support: LA-support@wizards.com

Asia Pacific Game Support[edit | edit source]

Phone Support:
Seven Days a Week
7am–7pm (Pacific Time)
Toll-Free Local Number:
Australia: 02+82281632
China: 0+4008881042
Hong Kong: 30134522
Korea (South): 02+34834880
Malaysia: 03+77240003
Philippines: 0+180089088324
Taiwan: 02+26507432
Email Support: APAC-support@wizards.com

North America Game Support[edit | edit source]

Wizards of the Coast, Inc., P.O. Box 707, Renton WA 98057-0707, U.S.A.
Phone Support:
Seven Days a Week
7am - 7pm (Pacific Time)
US/Canada/Mexico: (800) 324-6496

European Union/Russian Federation/African Game Support[edit | edit source]

Game Support for these regions is done by language.
Representatives standing by to provide support and assistance in the following languages:
E-mail Support:
English: wizards@hasbro.co.uk
Italian: wpn@hasbro.it
Spanish: wpn@hasbro.es
German: wpn@hasbro.de
French: wpn@hasbro.fr
Dutch: wpn@hasbro.nl
Czech: wpn_cz@hasbro.co.uk
Polish: wpn_pl@hasbro.co.uk
Russian: wpn_ru@hasbro.co.uk

See also[edit | edit source]

References[edit | edit source]

  1. Peter Adkison. (June 01, 2009.) "In The Beginning", Daily MTG, magicthegathering.com, Wizards of the Coast. [dead link]
  2. Magic Arcana. (October 17, 2005.) "The WotC Dragon Moves", Daily MTG, magicthegathering.com, Wizards of the Coast. [dead link]
  3. Mark Rosewater (June 288, 2013) "Episode 40: Wizards of the Coast" ,Drive to Work (transcript)
  4. a b Tynes, John (2001-03-23). Death to the Minotaur: Part 1 (HTML). Salon Media Group, Inc.. Retrieved on 2006-09-01.
  5. a b c Appelcline, Shannon (2006-08-03). Wizards of the Coast: 1990-Present (HTML). A Brief History of Game. RPGnet. Retrieved on 2006-09-01.
  6. Monty Ashley. (January 23, 2013.) "Twenty Years Ago", Daily MTG, magicthegathering.com, Wizards of the Coast. [dead link]
  7. Tynes, John (2001-03-23). Death to the Minotaur: Part 2 (HTML). Salon Media Group, Inc.. Retrieved on 2006-09-01.
  8. Mark Rosewater (January 10, 2014) "Drive to Work #87 - 1995"
  9. Bill Stark. (May 25, 2009.) "Magic in the Air", Daily MTG, magicthegathering.com, Wizards of the Coast. [dead link]
  10. Hasbro To Acquire Wizards Of The Coast, Inc.
  11. ICv2 (August 29, 2001) Hasbro Clips WotC's Wings
  12. ICv2 (June 5, 2002) Wizards of the Coasr Rocked By Change. ICv2
  13. Wizards Of The Coast Takes Legal Action (HTML). Wizards of the Coast, Inc (2006-01-19). Retrieved on 2006-09-02.
  14. Rutter, Daron (2006-02-18). Wizards of the Coast vs. Daron Rutter: An Update (HTML). MTGSalvation.com. Retrieved on 2006-09-02.
  15. Rutter, Daron (2006-04-06). Wizards vs. rancored_elf: the Resolution (HTML). MTGSalvation.com. Retrieved on 2006-09-02.
  16. Hasbro Announces New Leadership for Wizards of the Coast
  17. Magic Arcana. (March 03, 2004.) "Wizards.com through the years", Daily MTG, magicthegathering.com, Wizards of the Coast. [dead link]

External links[edit | edit source]