Name refers to the name of a card. As such, it is also a characteristic of an object.
All cards have names. Tokens may be named by the effect that creates them. If the effect does not specify a name, the name of the token is its subtype(s).
From the glossary of the Comprehensive Rules (Core Set 2019 (July 13, 2018))
- A characteristic, and part of a card. A card’s name is printed in its upper left corner. See rule 201, “Name.”